Device hardware can be used for thousands of purposes, while the site’s ability to interact with hardware is strictly limited.Īccording to Statista, the share of m-commerce in the USA will be more than 53% of e-commerce sales by 2021. What the websites are deprived of - scanning the QR codes with a camera, searching for nearby stores by GPS, and making purchases with a microphone, - applications can do directly in the interests of business. So, a client who was looking for red shirts in the next session will see an advertisement of exactly red shirts on the main page, which leads to more purchases, and accordingly rise of your profits. Using data about the client’s location, age, and interests, you will improve the quality of the individual approach and CX growth. M-commerce can collect more personal data compared to sites, which increases the number of opportunities for providing personalized content. Mobile features such as one-click buying, push-notifications, and easy payment squeeze the most out of every chance of a purchase. The best e-commerce apps allow users to view products and add to the shopping cart offline, which makes them handier than e-commerce websites and thus more attractive for buyers.īy enabling customers to access your application from any device, the business will receive a significant boost in conversion, as purchases will be made anywhere and anytime. This goal is achieved by the following:Īpplications allow performing operations one and a half times quicker than mobile sites since they store information locally and use frameworks much faster than JavaScript on the part of sites.
The advantages of m-commerce cannot be described in two words, but they are all united by the idea of taking the best approach to each client individually. Top 6 advantages of eCommerce app and why your business needs it In this article, we will consider the particularities of the m-commerce market, define such an app’s essential features, give examples of its most successful representatives, and tell you how to develop an eCommerce application. If you also want to create your own mobile ecommerce app, then you should possess a vision of the current market situation and specific technical knowledge of e-commerce mobile app building. The success and rapid growth of m-commerce attract more and more enthusiasts that are hoping to touch this new century gold vein.
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